5 Things You Should Be Doing On Twitter

27 Jun, 2015 | Tags: , , , ,

Nowadays, everyone can be found on a social media channel, and keeping up with the times means you have to be on several channels. But Twitter still reigns in many social circles as the best and fastest way to get the news you want to hear without having to scroll through your old college roommates posts. Here are 5 things you should be doing on Twitter to make your experience there worthwhile.

Use Hashtags

Hashtags are a way of Twitter life. Words (or phrases) that start with a pound are automatically turned into a link. You can now search through all the tweets that also used the same hashtag. Use tags in your profile bio to help you be seen in searches. Example: My name’s #Bob and I’m a lover of all things #Pizza.

Create Follow Lists

Again, one of the best features of Twitter is that you decide whose tweets you want to see in your feed. You can also very easily divide your users into “Follow Lists” to help sort through the tweeting madness. Name your lists and then place the accounts you follow into the appropriate lists. For instance, you might have a list for your News, Friends, and Technology. Creating your lists will help keep your overall tweeting experience enjoyable.

Subscribe To Public Lists

Just as you have created Follow Lists, other users create lists as well. You can make these lists public and follow other account’s lists. If you follow Mashable for example, you can look at their 30 public lists. You can easily follow their entire staff members, or just their interns, or the Mashable staff members that are at SXSW. Can you understand what a gold mine public lists can be?!

Upload Videos and Photos

It’s a well-known fact; tweets with videos and pictures garner more attention than words only. The Twitter app allows 30 second video creations, but you can also use Vine or other apps to help you get more from your tweets. This is also important because it helps you say more than your 140-character limit!

Search Hacks

The search bar in Twitter seems pretty harmless and humble, but with a little know how, you can open doors you didn’t know possible! Here are a few hacks for the Twitter search engine.

Operator: “happy hour” | Finds tweets: containing the exact phrase “happy hour.”

Operator: love OR hate | Finds tweets: containing either “love” or “hate” (or both).

Operator: beer -wine | Finds tweets: containing “beer” but not “wine.”

Operator: #Puppies | Finds tweets: containing the hashtag “Puppies.”

Operator: “happy hour” near:”san francisco” | Finds tweets: containing the exact phrase “happy hour” and sent near “san francisco.”

Twitter has a lot to offer as a social media channel. So use it to benefit you and your company! Feel free to share any tricks you might have as well. Also, check out our free 30 day trial on What Time Do I Work Software!


The 5 Best Ways to Optimize Your Company’s Finances

08 Jun, 2015 | Tags: , , , ,

Optimizing your company’s finances is an important part of staying in business for the long term. This process is something business owners learn to do more efficiently over time. As they become better at handling large sums of money, a business owner will recognize the value of staying on top of their company’s finances and carefully scrutinizing the general flow of cash in and out of their business. Here are the five best methods for optimizing a company’s finances.

Knowing the Essential Operating Costs

To ensure that your company’s finances are operating at peak efficiency, it first requires that you have a solid grasp on your company’s essential operating costs. This means that, if push comes to shove, you want to determine the minimal amount of money required each quarter, month, week and day to keep your company up and running. After calculating items like rent, lights, payroll, and other factors your company will not be able to avoid paying out, this establishes a target amount that you will use to make sure your company is going to be able to handle its essential budgeting requirements. If your company is failing to bring in enough money to handle its weekly requirements, despite meeting its quarterly requirements, then adjustments to your operating costs may need to be introduced to ensure a more consistent financial outcome.

The Future Projections

It is not enough to ensure that your company will be alive and kicking at the end of the first quarter of operations. Your funding sources should be scrutinized in order to develop a financial plan to ensure that your company will be prepared to hold out for the next five years. Having a financial projection that meets this duration requirement, where you know how you are paying off all your operating costs well into the future, is important to getting your company over a critical financial hump. The reason this is critical is because most start-up companies never develop a proven financial strategy to meet such long term financial projections.

Cutting Wasteful Spending

If you notice that your company is spending money in areas that do not prove to generate considerable profit, then such spending will typically turn into nothing more than long term waste. It is your job, as controller of your company’s finances to spot and eliminate these wasteful spending habits. Every dollar wasted in unprofitable spending efforts literally translates to a financial loss.

Stop Mixing Personal and Business Finances Together

One of the temptations that business owners tend to have is that they use their company finances to carry out personal transactions. This generally tends to make for a growing financial mess and should be avoided at all costs. For example, if you are ordering checks, do not put your custom designer personal checks in as an item you pay for with company money. Once you figure out where to buy checks online, be sure to purchase them with your own money instead.

Use a Financial Consultant

Sometimes the trick to ensuring the best path to optimizing your company’s finances involves utilizing the services of a competent financial adviser. It may be the case that your particular niche industry produces special or even abnormal financial challenges. Using a consultant that has experience navigating through such niche specific challenges will be key to ensuring the best possible outcome for your company’s continued financial success.

Conclusion

The key to optimizing your company’s finances is more about getting down to basics than attempting to over-complicate matters. The more complicated your company’s financial situation gets, the more room there is for inefficiency to creep into the works. The straighter forward your company finances happen to be, the easier it is to spot any perceived financial problems and wasteful spending. This will make managing your company’s financial course far easier and profitable over the long term.


Turning Your Restaurant into the “Spot

20 May, 2015 | Tags: , , , , , , , , ,

You know you’ve watched Friend’s and wished you were sitting on that vintage couch, drinking coffee with the gang at Central Perk. And why wouldn’t you wish that? The Friends gang found their perfect spot: a table (with a reserved sign, if you never noticed) surrounded by comfy seating, enjoyable atmosphere, and a great menu. But have you ever wondered why they chose Central Perk as their favorite hangout? Sure, maybe it was because Rachel worked there, or because they lived upstairs.

But it also brings up some basic principles of being a great restaurant. Becoming a favorite spot isn’t as difficult as you might think. Some basic etiquette can quickly turn your restaurant into your guest’s favorite go to spot.

Invite Your Guest

Your restaurant is more than a restaurant; it’s the place people want to go when they aren’t at work, catch up with their best friends, or take their significant other out for a date. Your staff members are the gatekeepers of your doors, and everyone enjoys a friendly gatekeeper. Simply existing as a restaurant isn’t enough to become a favorite spot. Be an inviting restaurant. Smiles, greeting at the front door, and friendly service are all ways you can be inviting. Invite your guests to come, invite them to stay, and invite them to come again.

Remember Your Guest

Did your guest return? Remember them! Starting conversations and asking questions helps your guest feel welcome. And if you remember their answers, you’re winning at guest relations. Simple questions can help you in making your restaurant their favorite spot.

Some starting questions could be: Do they have a favorite table? What’s their favorite item on the menu? Do they have a favorite staff member that gives them great service?

Asking these types of questions (and remembering their answers) will help you tailor a perfect setting for your guest. Remember your guests and they will return!

Serve Your Guest

You’ve succeeded in making your guest feel invited, you’ve remembered their favorite table, now give them service that will make them want to return again and again.

Thankfully, unlike Central Perk, you own a business in the 21st century; there are so many digital options at your fingertips to help your service run smooth.

Using What Time Do I Work for your employee scheduling will ease your mind and give you more time to spend on the floor with your guests. It might even help avoid conflict with employees, which leads to happy employees and even happier clients.

OpenTable is a great option for your guests to let you know when they’re coming to visit, and to save their favorite table. Using digital technology in your restaurant gives you more control of your floor.

Your guests will become staples in your seats because they know what to expect when they visit: genuine and enjoyable service. Smiles at the door, their preferred table in the corner, their favorite server remembering their usual drink order, and it’s all uphill from there. Congratulations. You’ve just been chosen as your guest’s favorite “spot”.

Strive to give your guests dependable and enjoyable service that will make them love your restaurant and want to continue to return. Working closely with your staff members will ensure that your goals will be met.

Also, if you didn’t already know, Rachel wished Central Perk had used What Time Do I Work for their scheduling needs. It might evan have allowed her to spend more of her time focused on fixing her dating life!

Good luck helping your guests make the right choice to choose you as their favorite spot! Let us know how you make your restaurant your guests favorite go to spot.


How to get new customers through the door and keep them coming back for more

09 Apr, 2014 | Tags: , , , , , , , , , , , , , , , , ,

fun at restaurant

Getting new customers through the door is a large feat in itself, but keeping them can be just as challenging. There are many factors that play into the customer experience. We have put together the list of some simple and budget friendly ways to get new customers, and a list of reasons that weighs heavily on their decision to come back.

How do I attract new customers?

Getting new customers is the goal of all businesses; you cannot grow by simply maintaining your current customers, you need new customers. Trying a new restaurant is a big gamble for most people in today’s market, as they are very selective on where they spend their hard earned money.

Standout

You need to be known for something, it can be type/ethnicity of food you offer, special promotions or signature dishes.

Be social

 If people don’t know that you are out there, how are they ever going to walk in the door? Social Media is huge in today’s culture, not only can you share images, articles and experiences, but now with “check-ins” friends of your patrons can see that they came to your establishment.

Offer deals

A great way to get new customers to try your bar or restaurants is to offer special deals for new customers, such as a free appetizer or shared dessert.

How do I keep customers coming back?

Now that you have new customers coming in the door, let’s look at the flip side of keeping them coming back for more. There are many reason that you could experience slow nights (bad economy, it’s a week night or that there are no special events or holidays) that are out of your control. Here are the top 3 reasons within your control that make customers decide not to return to your bar or restaurant.

 Current Menu

Regularly check your menu to ensure that your pricing is aligned with your target demographic and that you are mixing in enough seasonal/trendy offerings with your signature dishes to keep customers interested and coming back for more.

  Loyalty Programs

 Loyalty programs can be as simple as deals based on the amount of money spent during each visit and/or the number of visits, and offer discounts on future purchases.

 Welcoming Atmosphere

 You guests have come to you not only for food and drink, but an enjoyable time with friends and family. Some of the top areas of importance include clean floors/tables/bar, clean bathrooms and the service that they receive.

How do I ensure employee satisfaction?

To ensure your customers will have a great experience, you must have a happy staff providing high quality service. The number one reason for employee dissatisfaction stems from scheduling. Scheduling includes ensuring that you have the right number of staff on for your customer level and ensuring that you fairly allot time-off and/or overtime shifts. What Time Do I Work.com offers easy-to-use and affordable online scheduling software designed to make scheduling a staff of any size a breeze with features like automatic staff communication about schedules, the ability to track and store employee time-off requests and scheduling conflicts and overtime alerts. Try What Time Do I Work.com for yourself today and get the first 30 days free.


The History of Restaurants and 20 Fun Facts:

04 Mar, 2014 | Tags: , , , ,

Today restaurants are an integral part of our everyday lives and our social interactions, but have you ever wondered where they started? Did you know that they first appeared in Rome and China and slowly spread throughout the world? The origins came from travelers on long trips when it was not possible to transport food on these longer journeys

Restaurants made their first appearance in ancient Roman and Chinese cities as a place for travels to get a quick meal in cities and in countryside inns. Countryside inns offered guest simple meals at regular times, there were no menus or options; it was simply based on what the chef had and wanted to serve for each meal.

In medieval times most inns and taverns continued offering meals to travelers, however they began to offer options of common foods found in most peasants’ homes at the time also. During this time specialty guilds began to come to light, made of commoners who would offer cooked meals for sale. At this time if you were not a member of the guild it was illegal to sell cooked meat, up until the end of the French Revolution.

During this time and up until the end of the French Revolution royals and aristocrats began having personal chefs in their homes as an added luxury. Once the French Revolution ended these personal chefs found themselves out of work. Chefs in Paris began to establish restaurants and the practice of fine dining became popular.  They offered extensive menus with prix fixe and a la carte options, fine dining slowly became a fine art. Restaurants really began to take off with the invention of steamers, railroads and automobiles and the popularity of eating away from home.

Fun Facts:

  1. “Restaurant” is a French term that originally described rich bouillons, served at taverns to restore spirits and relieve aliments
  2. The restaurant industry is the largest employer in the USA, with almost all restaurant employees currently considered “part-time employees”
  3. Almost 40% of all Americans have worked in a restaurant at least once during their life
  4. The world’s largest restaurant is Bamwabet Dimashq Restaurant in Syria with 6,014 available seats
  5. The world’s oldest restaurant is Botin Restaurant located in Madrid, Spain which was established in 1725
  6. The oldest restaurant in the United States, according to the Guinness Book of World Records, is The Oyster House in Boston, established in 1826
  7. The most expensive hamburger is currently served at the Mandalay Bay in Las Vegas; it is the Fleur de Lys and costs $5,000
  8. Currently Americans spend more than $2,500 eating away from home
  9. On average Americans eat out an average of 3 times a week
  10. Houston has the highest number of people who eat out 4 or more times a week
  11. Russia has the lowest number of people worldwide that eat in at restaurants
  12. On Valentine’s Day Americans spend almost $8 Million in restaurants
  13. Daily Americans eat more than 100 acres of pizza
  14. In Japan there is no custom of tipping servers
  15. The cities for the worst tippers in the United States are San Francisco and Seattle. New Orleans has the best tippers in the United States
  16. Most restaurants offer perks and rewards to customers who will sit in the most undesirable seats in the house, such as by the kitchen
  17. The slowest day for most restaurants: Monday
  18. The busiest day for most restaurants: Saturday
  19. Friday is the second busiest day for restaurants
  20. Scheduling is the number one frustration in the restaurant industry, but it doesn’t have to be. What Time Do I Work.com offers the future of scheduling by reducing the time you spend creating & dealing with schedules by 75%, with automatic scheduling conflict alerts, and much more. Forget trying to remember the scheduling preferences of your employees and let the system display that information on the schedule for you.

Click here to sign up for our 30 day no obligation free trial.

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