How to get new customers through the door and keep them coming back for more

09 Apr, 2014 | Tags: bar scheduling software, Employee morale, employee satisfaction, Employee Schedule, Employee schedule calendar, employee schedule template, Employee Schedules, Employee Scheduling, employee scheduling program, Employee Scheduling Software, New customers, online employee scheduling, restaurant schedules, restaurant scheduling software, Scheduling, Staff Scheduling, Staff Scheduling Software, Workforce Scheduling

Getting new customers through the door is a large feat in itself, but keeping them can be just as challenging. There are many factors that play into the customer experience. We have put together the list of some simple and budget friendly ways to get new customers, and a list of reasons that weighs heavily on their decision to come back.

How do I attract new customers?

Getting new customers is the goal of all businesses; you cannot grow by simply maintaining your current customers, you need new customers. Trying a new restaurant is a big gamble for most people in today’s market, as they are very selective on where they spend their hard earned money.

Standout

You need to be known for something, it can be type/ethnicity of food you offer, special promotions or signature dishes.

Be social

If people don’t know that you are out there, how are they ever going to walk in the door? Social Media is huge in today’s culture, not only can you share images, articles and experiences, but now with “check-ins” friends of your patrons can see that they came to your establishment.

Offer deals

A great way to get new customers to try your bar or restaurants is to offer special deals for new customers, such as a free appetizer or shared dessert.

How do I keep customers coming back?

Now that you have new customers coming in the door, let’s look at the flip side of keeping them coming back for more. There are many reason that you could experience slow nights (bad economy, it’s a week night or that there are no special events or holidays) that are out of your control. Here are the top 3 reasons within your control that make customers decide not to return to your bar or restaurant.

Current Menu

Regularly check your menu to ensure that your pricing is aligned with your target demographic and that you are mixing in enough seasonal/trendy offerings with your signature dishes to keep customers interested and coming back for more.

Loyalty Programs

Loyalty programs can be as simple as deals based on the amount of money spent during each visit and/or the number of visits, and offer discounts on future purchases.

Welcoming Atmosphere

You guests have come to you not only for food and drink, but an enjoyable time with friends and family. Some of the top areas of importance include clean floors/tables/bar, clean bathrooms and the service that they receive.

How do I ensure employee satisfaction?

To ensure your customers will have a great experience, you must have a happy staff providing high quality service. The number one reason for employee dissatisfaction stems from scheduling. Scheduling includes ensuring that you have the right number of staff on for your customer level and ensuring that you fairly allot time-off and/or overtime shifts. What Time Do I Work.com offers easy-to-use and affordable online scheduling software designed to make scheduling a staff of any size a breeze with features like automatic staff communication about schedules, the ability to track and store employee time-off requests and scheduling conflicts and overtime alerts. Try What Time Do I Work.com for yourself today and get the first 30 days free.

The Top 3 traits of the Most Successful Bar and Restaurant Managers!

26 Mar, 2014 | Tags: bar scheduling software, Employee Schedule, Employee Scheduling, employee traits, online employee scheduling software, restaurant scheduling, restaurant scheduling software, Staff Scheduling, Staff Scheduling Software, successful managers, Workforce Scheduling

Managers of bars and restaurants have a long laundry list of responsibilities that are integral to the success of their business; the most successful managers excel these 3 areas:

Relationship with coworkers
Customer service
Attention to detail

In this blog article we will review what makes a successful manager.

Your customers’ first impression of your business is when they first step foot into your business. However it is the full experience including the food, service and atmosphere that remains with the customer long after they leave. Managers play a very important role in providing your customers with the best experience.

Relationship with employees:

Treat employees with respect and remember to give good feedback – without a dedicated and supporting staff, your manager and business cannot be successful
Give staff clear instructions – managers maintain the consistency in customer experience and clearly instruct employees about processes and policies. If there are changes that your staff is not aware of, customers can get a bad impression of your business
Maintain a high quality staff – managers must support and praise the hardest workers, while weeding out the employees that aren’t performing (most importantly a manager should never discipline an employee in front of customers)
Be a leader and set an example – managers must follow the same set of rules and policies as your entire staff without exceptions

Relationship with customers:

Meet and greet – businesses can only improve if they solicit customer feedback and respond immediately to all feedback to ensure that customers feel as though their feedback is valuable
Respect that each customer will have their own opinions – while it might not be true that the customers are always right, managers should look to resolve any situations without argument or insinuating that the customer might be wrong
Ensure that all customers leave happy – word of mouth marketing is very powerful, especially when the feedback isn’t too great, managers must remember this and strive to ensure that no customers leave unhappy

Attention to Business:

Attention to detail in all aspects of the business – managers must have an understanding of what is going on in the back and front of house, to set expectations and handle any potential problems before they become a problem
Do not ignore problems – managers should know inventory levels as well as any issues with equipment to ensure that speedy repairs to help provide each customer with the same high level service
Efficiently manage day to day tasks – managers are responsible for all scheduling of their staff, and the pros use online employee scheduling software like What Time Do I Work.com, that records time-off requests and provides automatic alerts for scheduling conflicts and overtime hours to help manage labor costs.

Try What Time Do I Work.com today and get your first 30 days free with our no obligation free trial (you don’t even have to enter a credit card to start scheduling).

The History of Restaurants and 20 Fun Facts:

04 Mar, 2014 | Tags: Employee Scheduling, restaurant history, restaurant scheduling, Scheduling, Staff Scheduling

Today restaurants are an integral part of our everyday lives and our social interactions, but have you ever wondered where they started? Did you know that they first appeared in Rome and China and slowly spread throughout the world? The origins came from travelers on long trips when it was not possible to transport food on these longer journeys

Restaurants made their first appearance in ancient Roman and Chinese cities as a place for travels to get a quick meal in cities and in countryside inns. Countryside inns offered guest simple meals at regular times, there were no menus or options; it was simply based on what the chef had and wanted to serve for each meal.

In medieval times most inns and taverns continued offering meals to travelers, however they began to offer options of common foods found in most peasants’ homes at the time also. During this time specialty guilds began to come to light, made of commoners who would offer cooked meals for sale. At this time if you were not a member of the guild it was illegal to sell cooked meat, up until the end of the French Revolution.

During this time and up until the end of the French Revolution royals and aristocrats began having personal chefs in their homes as an added luxury. Once the French Revolution ended these personal chefs found themselves out of work. Chefs in Paris began to establish restaurants and the practice of fine dining became popular. They offered extensive menus with prix fixe and a la carte options, fine dining slowly became a fine art. Restaurants really began to take off with the invention of steamers, railroads and automobiles and the popularity of eating away from home.

Fun Facts:

“Restaurant” is a French term that originally described rich bouillons, served at taverns to restore spirits and relieve aliments
The restaurant industry is the largest employer in the USA, with almost all restaurant employees currently considered “part-time employees”
Almost 40% of all Americans have worked in a restaurant at least once during their life
The world’s largest restaurant is Bamwabet Dimashq Restaurant in Syria with 6,014 available seats
The world’s oldest restaurant is Botin Restaurant located in Madrid, Spain which was established in 1725
The oldest restaurant in the United States, according to the Guinness Book of World Records, is The Oyster House in Boston, established in 1826
The most expensive hamburger is currently served at the Mandalay Bay in Las Vegas; it is the Fleur de Lys and costs $5,000
Currently Americans spend more than $2,500 eating away from home
On average Americans eat out an average of 3 times a week
Houston has the highest number of people who eat out 4 or more times a week
Russia has the lowest number of people worldwide that eat in at restaurants
On Valentine’s Day Americans spend almost $8 Million in restaurants
Daily Americans eat more than 100 acres of pizza
In Japan there is no custom of tipping servers
The cities for the worst tippers in the United States are San Francisco and Seattle. New Orleans has the best tippers in the United States
Most restaurants offer perks and rewards to customers who will sit in the most undesirable seats in the house, such as by the kitchen
The slowest day for most restaurants: Monday
The busiest day for most restaurants: Saturday
Friday is the second busiest day for restaurants
Scheduling is the number one frustration in the restaurant industry, but it doesn’t have to be. What Time Do I Work.com offers the future of scheduling by reducing the time you spend creating & dealing with schedules by 75%, with automatic scheduling conflict alerts, and much more. Forget trying to remember the scheduling preferences of your employees and let the system display that information on the schedule for you.

Click here to sign up for our 30 day no obligation free trial.

Ten Tips to Success for Restaurateurs

27 Feb, 2014 | Tags: bar scheduling software, Employee Schedule, Employee schedule calendar, employee schedule template, Employee Schedules, Employee Scheduling, online employee scheduling software, Online Restaurant Scheduling Software, restaurant best practices, restaurant schedules, restaurant success, restaurant tips, Staff Scheduling, Staff Scheduling Software, success, Workforce Scheduling

In any direction you look there are hundreds of restaurants ranging from fast food and national chains to your local neighborhood hangout. So why would anyone walk through your door? Simple, they are looking for a solution to a problem and that solution is a good food and great experience. In a world where there are uncountable numbers of options, we have combed the internet for the best tips that will help your restaurant be successful in a few simple steps.

10. Curb Appeal

We have heard more and more about curb appeal in the real estate industry, but the same principles transfer to your businesses. Everyday hundreds of people drive by your establishment and get their first impression of your business before even stepping in the door, so curb appeal holds a lot of power on your success. If you have a Five Star restaurant, your exterior should be equally well maintained.

9. How do you fit in?

Unless you are located on a busy interstate, most of your patrons come from your local area and therefore you should match your pricing and offerings to cater to those types of groups. If you are in a location with mostly families, a trendy or high class restaurant is not going to be a good fit and limit the potential success.

8. Inviting Environment

Once you have your customers through the door, you want to reassure them that they came to the right place. The impression you give your customers upon walking through the door is subconsciously telling them about the quality of your food and drinks. Their first impression of your staff is through their host and server, and with great service comes repeat business and higher tips for the staff.

7. Create Signature Cocktails

In this very competitive market you have to stand out from your competitors, by offering a signature drink, dish or dessert you are able to offer what your competitors can’t. These items can bring customers to your restaurant- but while they are getting their favorite drink that only you offer, they are also ordering appetizers, dinner and possibly dessert.

6. Advert Your Eyes Here

We all know that advertising is important to every business, but for restaurants these are more critical. The advertising efforts and promotions for restaurants do not have to be significant portions of a monthly budget. Here’s a few of the best ideas (although the list is endless):

Happy Hour drinks and special pricing
Two for One Specials
Buy two meals get a free desert
Family Discounts
Early Bird Specials

5. Defrost your Capital

While it may seem like a good idea to buy your ingredients in bulk and store the extra in freezers, you are actually losing a large chunk of money that you may not see for weeks or even months. Not only do customers value fresh ingredients and are willing to pay a little extra for them, with fresh ingredients you are also not holding such a large inventory in the expectation of future sales.

4. 86 the 86’s with Inventory controls

A fast way to lose money in a restaurant is through missing inventory, and there are many different causes. For inventory control you need to keep track of your inventory, and calculate weekly because inventory is affected by many different factors such as portion sizes, waste, etc. Knowing what you have in inventory will help your purchasing decisions and needs. On top of this knowing what you are losing based on the above factors can help you see holes in your processes that could make you more profitable.

3. The Customer is Always Right

Everyone has heard that the customer is always right, and that is true. Why is it true- because the customer is buying your solutions/services based on their feelings and likes. The best way to improve any business is to be open to customer feedback, address it immediately and work to develop a solution to avoid other customers from providing the same feedback if possible.

2. Change with the Seasons

Just like fashions, customer’s tastes change with the seasons and trends. Menus should always be checked and adjusted to fit the current season and updated to include new “trendy” offerings. You don’t want to feature stew and other hot meals in the summer and you want to cater to new trends, such as “juicing” to keep in touch with the interests of your customers.

1. Who’s on First?

Scheduling can be one of the most stressful, yet important things to happen in your business. You need to ensure that your restaurant is adequately staffed for all shifts throughout the day. When doing this by hand you could be scheduling too many employees for a shift and/or too much overtime. What Time Do I Work.com online employee scheduling software was designed by industry experts with many unique features and benefits to make scheduling a breeze. With automatic labor cost calculations available as you create the schedule and overtime alerts, you’re sure to have complete control of your labor costs.

Try a 30 day no obligation free trial of What Time Do I Work.com today and see how much money you could be saving.

New Wage Laws – are you in compliance? If not the stakes are high.

24 Feb, 2014 | Tags: employee turnover rate, employee wages, minimum wage, overtime hour laws, restaurant wage news, Scheduling Software, wage laws

This year we are seeing a lot of news about wage laws and currently politicians in Congress and the House of Representatives are discussing increasing the minimum wages and other updates to our national wage laws. Do you know the current laws? If you aren’t in compliance, the repercussions can be severe. A Philadelphia sports bar has recently agreed to pay 6.8 million dollars in back wages and damages for violating these wage laws.

Current wage laws for servers require a minimum wage of $2.13 per hour, IF the server’s tips bring their gross pay up to $7.25 (the federal minimum wage). If the server’s tips are too small and do not raise up their hourly pay, the restaurant is legally required to increase the server’s hourly wages to meet the federal minimum wage. While overtime pay is a regular occurrence in most industries, many restaurants don’t know that legally, if an employee works more than 40 hours in a week, they must be paid time and a half. The Labor department is also coming down hard on tip policies, as federal laws bar employees and manages from taking any portion of a waiter’s tips. Click here to read about labor laws.

What Time Do I Work.com scheduling software is more than an employee scheduling template. The program has many features and benefits that aids and manages creating conflict free schedules in less time and to easily and efficiently communicate about scheduling in real time. One of the most used features of the program is labor calculations. When entering employee information the system stores the employee’s hourly pay and will calculate your labor costs per day or week, as well as automatic alerts to overtime hours. In the first month one client saved more than $2000 in labor costs for the first month.

Try the employee scheduling software from What Time Do I Work.com free for 30 days.