Blog
Social Media Primer for New Business Owners (Part 1)
Social media has become one of the primary means of business marketing today. It’s the best way to reach and expand a local or global audience, and it’s free. While social media sites were once strictly a place for social interactions between friends and family, nowadays they are used to create personalities for businesses and…
Read More »Yelp: How to Get Good Reviews
Local businesses are often dependent on good reviews. Customers seek the opinion of others through word of mouth, social media and, of course, rating sites like Yelp. A single bad review can influence someone to avoid that business altogether, which is why it is important for businesses on Yelp to learn how to populate their…
Read More »Finding the Collaboration Tool That’s Right for Your Workplace
Email can sometimes be so overwhelming. With the extensive use of email for almost everything, online communication and collaboration have become essential for doing business successfully today. A variety of tools have emerged offering companies as small as two employees to corporations with thousands of employees the resources to effectively organize project and task management.…
Read More »Automated Systems and the Human Touch- Why Your Business Needs Both
The emergence of technology in the modern workplace began not too long after the first computers were being developed. While there’s an ongoing debate on the impact that computer automation is having on the middle class (that discussion is better served by actual economists), we are interested in the business impact that technology, or the…
Read More »The Importance of Efficient Promotion for Restaurant Owners and Managers
There can be no doubt that we live in an age of marketing where it is not simply enough to have the best restaurant in town, with the most excellent décor, with the greatest chef in the area or even with the absolutely best food that a person can hope to eat. If a…
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